South Melbourne helps launch McDonald's Sportsmanship Promotion

McDonald’s Australia recently kicked off its nationwide Player Escort Competition designed to encourage sportsmanship values in children, and provide 10 lucky 6-10 year olds with the once-in-a-lifetime opportunity to walk on the field with the Australian team at the 2010 FIFA World Cup in South Africa. The announcement coincided with new research, which revealed the majority of parents in Victoria (67%) believe sportsmanship values are essential life-skills, which should be taught from a young age.