Thursday, 18 March 2004 12:00 AM

The South Melbourne Soccer Club announced today that it had finalized an agreement with radio station SEN 1116 to broadcast Saturday night’s semi final clash live from Adelaide.

South Melbourne Chief Executive Mark Patterson said “ We are delighted SEN 1116 has agreed to cover the game and enormously grateful for the generous support of a number of our corporate partners including Musashi, Finance Call, Bib Stillwell BMW, Collex and Care Park.

“The live broadcast will no doubt prove a real winner for the huge South Melbourne fan base here in Melbourne.”

SEN 1116 Managing Director Danny Staffieri said “we are delighted to continue our support of the national soccer competition and Saturday’s broadcast will reinforce SEN’s commitment to all sports in the Australian and international market as we continue to expand our reach and grow our brand in Melbourne.

“SEN 1116’s Soccer SENtral will kick off the broadcast from 6pm, followed by live coverage of the game from Hindmarsh Stadium,” Mr Staffieri said.

The partnership between SEN 1116 and the South Melbourne Soccer Club commenced earlier this year when SEN sponsored the Australia Day Cup match at Bob Jane Stadium between South Melbourne and Perth Glory on Australia Day at Bob Jane Stadium.

The semi final match, part of the Homeart 2003/2004 NSL Championship Series, will be played in front of a sell out crowd of in excess of 16,000 people at Hindmarsh Stadium with the winner moving through to a Preliminary final against either Perth Glory or Parramatta Power the following week.