South Melbourne FC

The Blue and White Forever

SMFC Announces 2010 Major Corporate Partners

SMFC Announces 2010 Major Corporate Partners

Monday, 1 March 2010 12:30 PM

South Melbourne FC would like to proudly announce the signing of miRoamer as the major sponsor for the 2010 VPL season.

miRoamer was launched in 2001 and in the years proceeding have proven to be one of the most innovative, imaginative, affordable and reliable leaders in the Information Technology industry. The Melbourne based company has made remarkable steps over this period, actively developing a technology that would make listening to radio content from anywhere in the world a realistic option with the aid of a developed electronics device. miRoamer enables users to access a portal online that allows them to find, locate and then listen to their favourite radio station from anywhere in the world. What makes such a technology a step above the rest is that when a miRoamer capable device is purchased, it can be synchronised to that particular miRoamer portal, thus enabling the user to listen to these particular channels on such devices from anywhere. Along with the development of such innovative technologies, miRoamer has also made a concerted effort to become a global brand, building headquarters in both the United States and in Europe.

miRoamer founder George Parthimos, speaking to, said “South Melbourne has proven over its history to be the strongest and proudest club in Australia and it was a simple decision for us to support such an iconic organisation. We hope that our association can continue for numerous years and that both miRoamer and South Melbourne can reach their intended targets in the near future”, said Mr Parthimos.

Renewing their sponsorship for another season is Coffex Coffee. Coffex was founded in the late 1950s, in response to the shortage of quality espresso coffee beans in Melbourne at that time. The first Coffex beans were roasted in the first Coffex shop in Coburg, Victoria, using equipment which had to be especially imported from Europe. From these humble beginnings Coffex has grown to become one of Australia’s largest suppliers of premium ground coffee and beans. As Coffex’s reputation for quality spread, the public demanded the same great taste in their homes as at their local Coffex café; Coffex was happy to oblige and today Coffex is sold at leading retailers all around the Asia-Pacific region.

In addition, Antenna Pacific TV has renewed their association with South Melbourne FC. Antenna Pacific TV has been a corporate partner since 2007, and has allowed South Melbourne FC to be one of very few clubs outside the A League the ability to advertise on national television. Currently, Antenna Pacific TV has over 70,000 subscribers on the Foxtel, Optus, Austar, and Select TV platforms, reaches over 200,000 viewers nationally. In addition to the live news bulletin, Hellenic series, entertainment and current affair shows of Antenna Pacific TV, the daily schedule is enriched with tailored features for Greeks living abroad including: Hellenic movies, children’s programming, a weekly. Special emphasis has been given to the sport programming as the subscription channels of Antenna Pacific TV have secured the exclusive rights for the Hellenic Superleague and Hellenic Soccer Cup.

Long-term supporter of South Melbourne FC, AIS Insurance Brokers, has joined as the shorts sponsor. A.I.S. Insurance Brokers commenced operations in 1990 and have steadily grown to become the leading autonomous Victorian based Insurance Broker. AIS Insurance Brokers are members of the national Corplex Network of Insurance Brokers, Steadfast Group Limited, Australian and New Zealand Institute of Insurance and Finance and also the National Insurance Brokers Association of Australia.

Joining the South family for the first time is Souvlaki Hut. Founders, Bill and John Fotiadis, set up their first site in the Melbourne suburb of Hillside in 2004. The aim was to create a chain of casual Greek restaurants with an authentic product range as well as bringing fresh and exciting new flavour profiles to the Australian market. Its vision is to become one of Australia’s leading casual restaurant chains. The pair eventually hopes to take the chain overseas, but for now they will concentrate on growth in Australia and keeping up their relationship with their franchisees.

Head of Corporate Sales, Marketing, and Events, George Triantos, speaking to, said “we are delighted to have most of our corporate partners renewing for the 2010 VPL season, and in particular, we welcome Souvlaki Hut to the SMFC family. We hope that it will be a long-standing relationship between both organisations. We thank all our existing sponsors to continuing to support SMFC. I ask all South fans and members to get behind our sponsors, and assist the organisations that are committing their support for this great club”.

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