South Melbourne FC

The Blue and White Forever

SMFC unveil Luvarc as 2017 Major Sponsor

SMFC unveil Luvarc as 2017 Major Sponsor


South Melbourne FC is excited to unveil Luvarc as the club’s Major Partner for the 2017 National Premier Leagues season.

As part of the agreement, the Luvarc logo will be proudly displayed on all of the club’s Puma attire (Male and Female), including on the front of the home and away playing shirt of all ages and teams.

Luvarc is driven to create landmark projects and undertake development opportunities that offer compelling investment potential. Luvarc’s developments are marked by an astute response to their environment, providing stylish and serene homes for those who inhabit them. They are always well considered and finished in every detail from concept to completion.

Working with leading architects and consultants who share the Luvarc passion for quality, Luvarc are dedicated to designing inspiring homes that represent the finest examples of contemporary living.

Speaking to, Luvarc Managing Director Louisa Chen was excited for the upcoming season and partnership with the club.. “We would like to thank SMFC President Leo Athanasakis for this opportunity. It is a huge honour for Luvarc to be the next Major Sponsor of a club that is so committed and so passionate in pursuing football excellence. The Luvarc team is excited and overwhelmed by the warmest welcome into the South Melbourne FC family”

South Melbourne FC President Leo Athanasakis was also pleased with the new partnership. “Louisa and her team at Luvarc have shown considerable faith in our club and the South Melbourne brand. We’re excited to welcome our new Major Partner to the SMFC family and we are equally excited to see the Luvarc brand appear on the front of our shirt. On behalf of the entire club, we would like to thank them for their incredible support to date.”

Stay tuned to our website and social media in the coming months for further details regarding the partnership, including unveiling our 2017 Puma apparel range.

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