South Melbourne FC is proud to announce CF Capital has signed on to be the Major Principal Partner of the club for the next two years.

The six-figure sponsorship agreement represents the largest single sponsorship in the history of the club. The partnership is a vote of confidence in South Melbourne FC both on and off the football pitch.

CF Capital is one of the leading funds management firms in Australia with expertise in a range of asset classes including real estate development, equity, investment and credit.

CF Capital joins a group of high calibre club sponsors from the finance and investment industries and will leverage the relationship with South Melbourne FC to further develop their network.

Investment Director Paul Chiodo together with his leadership team represented CF Capital at the 2022 Jersey Night where they provided further direct support for our Men’s, Women’s, Blind and Powerchair teams.

South Melbourne FC President Nicholas Maikousis welcomed CF Capital to the club saying “I’m proud to have Paul Chiodo and CF Capital join South Melbourne FC as the clubs Major Principal Partner. Their commitment represents the largest sponsorship in the history of the club. The six-figure annual agreement represents trust in the South Melbourne brand, its values and its approach to aspirational success and achievement. Paul and his leadership team have been impressed with our community diversity and engagement. They have pledged to directly support our All Abilities Programs.”

South Melbourne FC members and supporters will become familiar with the CF Capital brand around Lakeside Stadium as with signage featuring the logo prominently for the livestream audience in front of the Clarendon Corner. As our Major Principal Partner CF Capital will also be involved in our corporate events and functions.