South Melbourne FC is thrilled to announce a landmark partnership with Directed Group as our major partner for the upcoming season. This collaboration unites two organisations committed to excellence, innovation, and community engagement.
Directed Group, a leader in consumer electronics and enterprise technology, offers a diverse range of own-brand and distributed products, including Eufy, Anker, Disney, Oura, Ryze, Pixbee, Zero-X, NIU, Frameo, SoHo, Schosche, Bitty Boomers, Pure, and Playermaker. Their cutting-edge telematics and IoT solutions serve the automotive, mobility, and health sectors, transforming the way people live, work, and move.
As part of this partnership, Directed will showcase a selection of their brands with South Melbourne FC over the coming year. The first brand to be highlighted is Playermaker, an advanced sports motion-tracking system integrated into wearable footwear sensors. Used by elite sports clubs and academies worldwide, Playermaker provides real-time data on player performance, facilitating smarter training, injury prevention, and enhanced decision-making for athletes and coaches.
Directed is collaborating with South Melbourne FC to enhance performance by deploying Playermaker in our high-performance program.
South Melbourne FC President Nicholas Maikousis expressed his excitement about the partnership:
“I am excited with this and I am confident of a long-term relationship. Directed is a global brand at the forefront of technology, and their values align with ours as we look to evolve our club and continue to be at the forefront of what we do. Innovation and excellence are key pillars of South Melbourne FC, and we are proud to partner with an organisation that shares this vision.”
South Melbourne FC Chairman Bill Papastergiadis described the partnership as a significant moment for the club:
“It is a historic day for the Club as we embark on the National Second Division. To have Steve Siolis and Directed as a major partner in this journey is a great coup for the Club. Directed is a trusted organisation, and Steve is also a great friend with terrific qualities. Football is being reinvigorated in Australia with the new league, and we have a great partner with us in this journey. I am thrilled Steve will be with us on this journey.”
Steve Siolis, Founder and CEO of Directed, also shared his enthusiasm:
“It’s great to be sponsoring South Melbourne again. South Melbourne FC has a proud history of success over the journey, and we’re excited to be part of its future. The club’s ambition, professionalism, and commitment to excellence align perfectly with our values at Directed. Directed and South Melbourne FC are aligned in more than passion for the game. We both put high value on innovation, improving performance, success and community involvement. There’s a real energy around the club right now. From the players to the fans, there’s a sense of momentum and a drive for continued growth. We’re proud to support this iconic club and look forward to what’s ahead.”
This partnership signifies a shared dedication to innovation and excellence, and we look forward to achieving great success together in the upcoming season.
