South Melbourne FC

The Blue and White Forever

Hey DJ play that song

Hey DJ play that song
Tricia Helfer, 2014

Many years ago, I worked for my parents who own a video production company. Because it is a family business, you inevitably end up wearing many hats and being the czar of many different jobs. I mainly managed projects and worked as a video editor. On production, there were times that I was called on to work as an audio tech and was made to wear headphones on long production days. In those days, having a really good set of headphones that picked up every nuance of sound was essential to making sure the client got what they needed.

Verzi and Nicolaci sign for 2017 season

Verzi and Nicolaci sign for 2017 season

Michelle Verzi started her football career at the age of four growing up in New Jersey, USA. By age eleven she had joined the Universal Soccer Academy and was quickly a part of the New Jersey Olympic Development Program. Two ACL reconstructions wasn’t enough to discourage her from the game and she went on play...

SMFC launch 2017 Membership

SMFC launch 2017 Membership

South Melbourne FC is pleased to launch its membership campaign ahead of the 2017 National Premier League Victoria season. We’ve introduced a new membership category in 2017, in conjunction with the opening of the SMFC Social Club at Lakeside Stadium. The unique membership will give you priority access to our wonderful new facility, including discounts on...

Me Myself and I

Me Myself and I

Many years ago, I worked for my parents who own a video production company. Because it is a family business, you inevitably end up wearing many hats and being the czar of many different jobs. I mainly managed projects and worked as a video editor. On production, there were times that I was called on to work as an audio tech and was made to wear headphones on long production days. In those days, having a really good set of headphones that picked up every nuance of sound was essential to making sure the client got what they needed.

SMFC launch 2017 Puma Playing Kit

SMFC launch 2017 Puma Playing Kit

South Melbourne FC in conjunction with Puma – One Sports is excited to launch our NPL Victoria Playing Kit for the 2017 season. The kit blends together the club’s rich and proud history, with our 2017 shirt taking elements from our three NSL championship winning shirts previously manufactured by Puma. The Club will once again...

My tech travel setup

My tech travel setup

One of the easiest ways to improve travel photos is shooting in better light, and the best light is often in the hour after sunrise and before sunset. That’s because the light takes on a warm golden hue and hits the subject from the side instead of the top. t’s difficult to recreate the grandeur of a vast landscape in the confines of a picture frame.

Learn the rules first

Learn the rules first
Kathy Ireland, 2015

I was recently quoted as saying, I don't care if Instagram has more users than Twitter. If you read the article you’ll note there’s a big “if” before my not giving of said shit. Numbers are important. Number of users is important. So are lots of other things. Different services create value in different ways. Trust your gut as much (or more) than the numbers. Figure out what matters and build something good.

Zinni heads to A-League, while Kecojevic re-signs

Zinni heads to A-League, while Kecojevic re-signs

South Melbourne FC confirms the immediate departure of Stefan Zinni ahead of the 2017 NPL Victoria season to the Western Sydney Wanderers. Zinni returned to the club in December, following a stint with A-League outfit Melbourne City. He will remain at the Wanderers until the end of the Hyundai A-League season. The club expects to...

The new brand identity

The new brand identity

When you are alone for days or weeks at a time, you eventually become drawn to people. Talking to randos is the norm. I’ll never forget the conversation with the aquarium fisherman, forest ranger, and women at the Thai market. It’s refreshing to compare notes on life with people from vastly different backgrounds.

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